Encouraging Black people to “buy black” has become more popular in recent weeks as the answer to the question, “How can we get noticed?” The majority isn’t listening and the only thing that will seemingly get their attention is cash or, the lack there of. African-Americans spend upwards of 1 trillion dollars annually with less than 2% returning to our communities. That’s ridiculous.
Black business owners, especially those that have been in the game for a while, have been yelling this battle cry for years. But now that society seems to have no real affection for us, it’s becoming abundantly clear that whether we like it or not, we ARE our brothers’ keeper.
Where do we go from here?
It’s time to go to work. It’s time to let go of the negative stereotypes affiliated with Black-Owned Businesses (BOBs). It’s time to be an example for friends and relatives who “won’t buy from you.” It’s time to take a personal assessment and become responsible for the only person over which you have control – YOU!
Use the tools from BLACKBiz.ca and make it easier for potential customers and clients to find you. The momentum has begun. All you have to do is help push.